Ndidi launches own men, women underwear brand

Super Eagles captain, Wilfred Ndidi launches his new underwear brand, DIIDS, for men & women.

DIIDS offers a comprehensive range of men’s and women’s underwear designed for everyday comfort, featuring breathable fabrics, supportive fits, and varied multi-packs available across online marketplaces.

Ndidi

Ndidi described it as his first business venture beyond football under his “WN — Built for Legacy” plan.
He is also fronting the campaign, appearing in studio shots for the brand.