By Jacob Ajom
The Chairman of the Lagos Club Cricket Committee, Endurance Ofem has observed that the partnership with Sterling Bank was already paying off as evidenced by the rapid impacted it has had on the CCC League.
He said that with a clear focus on excellence and long-term impact, the bank is leading the professionalisation of Nigerian cricket through its headline partnership with the Club Cricket Committee (CCC) for the 2025/2026 Lagos season.
Launched in late 2025, the collaboration has already elevated league standards and player performance, establishing a high-performance platform for elite cricketers and strengthening the sport’s commercial appeal.
Moving beyond traditional sponsorship, the partnership has acted as a catalyst for a high-intensity season that has already delivered 35 games of elite cricket across the Premier League and Division One. The collaboration is already yielding tangible results on the pitch, with players reaching new heights of statistical excellence.
Endurance Ofem, Chairman of the CCC, noted: “The impact of Sterling Bank’s involvement was felt from day one. It has brought a new level of professional rigour to the league. The players are now playing in an ecosystem that finally values their talent and rewards their hardwork.”
Donatus Okpako, Chief Marketing Officer of Sterling Bank said, “Beyond putting logos on the boundary boards of pitches, we sought out to be the engine promoting local excellence in a sport often ignored.
Seeing talents break records weeks into this journey affirms our belief that when you provide the right financial and structural backbone, our local talents can compete at global stages.”
